How well do you know your brand ABCs?
Joey Katzen describes the Retail Alphabet Game as "one part puzzle, one part self assessment, and a pinch of postmodern art." And with endorsements from Schoolastic.com and Surfing the Net with Kids, which reviews web sites for "parents, kids, teens, grandparents, K-12 teachers, librarians and the incurably curious," I think "one part scary" is missing from that description. Nevertheless, it's one hell of a Brand ID brain teaser.
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